Gloucester Services Hotel is a 102 bedroom hotel located on the M5 at Gloucester Services. The Westmorland Family, owners of Tebary Services amongst others developed a proposal to reinvent the typical UK ‘Motel’. The landscape setting, adajcent to the Cotsworlds AONB, meant the integration of the building into the surrounding environment was paramount. LAYER developed proposals that responded to the Visual Impact constraints and fulfilled the aspirational client design vision.